Brandwatch received the highest scores possible in:
Mainstream Social Networks
Brandwatch offers the best coverage of mainstream social networks, including Facebook, Instagram, Twitter, and LinkedIn.
Non-Social Voice of the Customer
Brandwatch’s capabilities are above par in incorporating a diversity of different data sources, including survey data, enterprise-held data, and online communities.
Monitoring
Brandwatch offers the best data coverage with full-fidelity firehose data, historical data going back to 2010 and impressive query functionality.
Alerts
With machine learning triggered alerts, plus customizable alerts based on new mentions and thresholds, Brandwatch leads the industry.
Text
Brandwatch’s machine learning custom classifiers, plus automatic entity disambiguation to identify topics and themes, puts Brandwatch ahead.
Topic/Theme
Brandwatch’s ability to predict and surface unknown topics with its proprietary AI, Iris, is industry leading.
Sentiment/Emotion
The accuracy and precision of Brandwatch’s sentiment and emotion analysis is above par compared to other vendors.
Data Visualization and Dashboards
Brandwatch’s advanced dynamic visualizations and ability to perform crosstab analysis places it firmly ahead of other vendors.
User Interface
Brandwatch’s core listening platform has clear visual navigation utilizing a persistent main menu and sub-menu tabs to make it easy to navigate and use.
Product Vision
Brandwatch’s vision articulates a clear and consistent customer-first approach that places customers’ needs and challenges first.