See how you stack up against your competitors
You never compete in a vacuum. With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy.
Find out where you stand
Identify your brand’s strengths and weaknesses
Discover which parts of your social media strategy are contributing to your success while uncovering opportunities to improve potential weaknesses.
Observe competitors’ marketing strategies
From posts and campaigns to hashtags and user interactions, monitor your competitors and learn from their ideas, successes and failures just as you would your own.
Gain confidence in your social media strategy
Take the guesswork out of strategy. Benchmark lets you know what to post, when to post, and how often to post to create a perfectly optimized social media strategy.
Look back to look forward
Get a clear picture of what’s driving results and benchmark your performance against more than 100,000 brands across all major social media platforms. Schedule reports and easily share them with stakeholders.
All the features
Multiple networks
Benchmark metrics on Facebook, Twitter, and Instagram.
Content analysis
Arrange multiple feeds to build the inbox that suits you best.
Share of voice
Compare conversation with those of your competitors.
Audience size metrics
Get access to the audience metrics you need to pay attention to.
Analyze top posts
Identify the content your fans and followers like to engage with the most.
Hashtag analysis
Identify popular hashtags used by your target audience and in your industry.
Unlimited reporting
Unlike with many other platforms, there’s no cap on the number of reports.
Historical data
Get instant access to seven years’ worth of historical data.
Easy exporting
Export reports as XLS, CSV, PDF, JPG, or even PNG with just a few clicks.
Social Media Management products
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Falcon.io is now part of Brandwatch.
You're in the right place!
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Paladin is now Influence.
You're in the right place!
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.